PHCC
High-rise glass buildings reflecting the sky, viewed from below.

Preston Hollow is a capital firm out of of Texas. Their investors want to address local needs and strengthen the communities they serve.

We concepted a new visual and verbal brand for Preston Hollow, communicating their commitment to their client base in making their projects come to life. We also created supplemental assets such as a stationary set.

2023

Brand Board

Collage with themes of investment, transformation, and adaptability. Features phrases like "Invested for Good," "Partners in Impactful Transformation," and "Adaptable." Includes images of cityscapes, ocean waves, and a tree logo.

We built the new PHCC brand off of the principle of setting your sights on a focus as each one of their invested projects See below for a breakdown of some of the textures and graphic devices we used in this design.

Creative Concepts

Proof of concept as we began to integrate this branding concept.

Social Media

Three smartphone screens displaying social media posts from Preston Hollow. The first image shows the word "ADAPTable" in various focus levels. The second image depicts a person holding a baby and a pretzel, with the text "Our bar is high because the stakes are high too." The third image features a stylized tree logo over a crowd with the phrase "Only one thing is more solid than our capital. Our word."

Brand Book

Abstract artwork with blue tones featuring silhouettes of people casting long shadows on a tiled surface. A white tree emblem is centered near the bottom.
Open book with modern architectural images and text about project investment and handling complex issues.
Open magazine spread with cloudy sky background and "Partners in Impactful Transformation" text. Contains placeholder Latin text in columns.

Slides Templates

Large screen display in a modern conference room showing a presentation slide with "Preston Hollow Community Capital" and placeholder text for title and month, featuring a blue abstract design.
Presentation slide displaying "Executive Summary, Section 1" in a blue conference room setting.
Business presentation with table of contents and city skyline.

Web

Laptop displaying a website with an overhead photo of people walking on a patterned surface; text reads: 'Only one thing is more solid than our capital. Our word.' Menu includes Home, About, Testimonials, Strategy, Investments, Newsroom, Careers, Contact."
Screenshot of a website displayed on a laptop screen showing a person in a suit reading a document in an office setting, with sections titled "Missouri Slope, North Dakota" and "Chester Upland, Pennsylvania."
A website displayed on a laptop screen featuring a profile of Jim Thompson, Chairman & CEO of Preston Hollow Community Capital. The page includes his photo and a detailed biography highlighting his career and philanthropic activities. Contact information is also provided.
Laptop displaying a website with text about rewriting rules and being resourceful. A "Learn More" button is visible along with partial images of buildings and trees.

Stationary

A set of matching envelopes on a blue background, featuring a logo with a tree and text reading "Preston Hollow Community Capital." The top envelope has a blue flap with the logo and text, and the bottom envelope shows the address: 2019 N. Pearl St., Dallas, TX 75201.
Two business cards from Preston Hollow Community Capital. The blue card features embossed text and logo of a tree. The white card shows contact information for a managing director, including name, address, and email.
Letterhead from Preston Hollow Community Capital with a letter signed by Ramiro Albarran, Managing Director.
A brown dog running through a grassy field at sunset.
Modern skyscrapers with reflective glass surfaces viewed from below against a blue sky.

Kinetic Vets

Preston Hollow

Four people having a picnic with Uber Eats bags on a colorful blanket in a park.
Group of five people in sporty attire jumping on a sunny day in a palm tree-lined park.

Uber Eats

Michelob Ultra

Mack truck parked in front of Nextran Truck Centers building with American flag in the background.

Nextran