Michelob Ultra
Five people in colorful sports clothing jumping in a park with palm trees and a blue sky in the background.

In partnership with AnalogFolk New York, we created social assets and a website for Michelob Ultra’s TEAM ULTRA campaign. The aim of TEAM ULTRA was to celebrate the accomplishments of athletes nation-wide and encourage a healthy lifestyle for consumers of Michelob Ultra. 

All content was published to the official @michelobultra instagram (166k followers)

2021

Asset Sets

Venice Basketball

Basketball player performing a dunk in front of a colorful backboard, with a crowd watching. Text reads "We asked Rec League Teams to #PlayForUltra. Here's a team that stepped up...and got the gear."

As a part of the Team Ultra campaign, Michelob sponsored Recreational League teams across the country with new uniforms and gear.

The first team to get their gear was @veniceball, which we featured on Michelob Ultra’s social channels.

Series of smartphone screens displaying Instagram stories featuring basketball players in action wearing red, white, and blue uniforms, promoting the hashtag #PlayForUltra and @veniceball with a link to a gear shop.

Wahoo Running Club

Runners in matching outfits branded with "Ultra," participating in an event for Michelob Ultra with a caption promoting #PlayForUltra.

In addition to @veniceball, Michelob Ultra sponsored the Wahoo Running Club (@wahoorun) by providing them with uniforms and training plans as they prepared for the New York Marathon. We formatted the running plans and created another instagram lookbook featuring the Wahoo Running Club testing out their new uniforms.

Collage of athletes wearing white, blue, and red running gear with cans of Michelob Ultra. Text promotes #PLAYFORULTRA campaign. Includes images of people running, holding cans, and smiling. Last image features a call to action to get the gear at shopbeergear.com.

Stamford Basketball

When you play for ULTRA, joy wins. This team from Stamford, CT, renamed themselves TEAM ULTRA and Michelob showered them with beer, gear, and cheer.

A group of four men wearing matching basketball jerseys and shorts, laughing and high-fiving on a basketball court. The jerseys are white with blue and red geometric patterns. They appear to be celebrating a team moment. In the background is a basketball hoop and a blue railing. The setting is indoors.
Collage of Instagram posts featuring a basketball team in red, blue, and white uniforms with a Michelob ULTRA theme. Images show players on the court, celebrating, and posing with a branded basketball.
Dog running in a grassy field during sunset.
Skyscrapers with glass facades against a clear blue sky, viewed from below.

Kinetic Vets

Preston Hollow

Group of four friends having a picnic with Uber Eats delivery in a park, sitting on a colorful blanket, surrounded by greenery.
Group of five people in athletic gear jumping in a park setting with palm trees and clear sky.

Uber Eats

Michelob Ultra

Mack refrigerated truck parked at Nextran Truck Centers, American flag in background.

Nextran